In 2016 BMW Connected faced on of its biggest problems. Although the developers have succeeded in creating the ultimate car and driver app, BMW drivers didn’t seem to know about it and serious awareness needed to be raised.
We were given three goals for this campaign.
1. Increase awareness and claim the field of connectivity.
2. Boost perception of BMW as a leader in innovation.
3. Create active demand for BMW connected.
ART DIRECTORS & COPYWRITERS: RAPHAEL MANIGAULT & ANDREW FURCA