Lufthansa is the largest German airline, and many Europeans go-to. We were challenged with targeting Americans. Our target is often more focused on the details of each location when planning a trip; when it comes to choosing an airline, they choose their go-to, American airline out of comfort.
To ease our target's stress, we created an app, Terminal170. This app helps our target get the most out of their European getaway by making the planning process simple and efficient. We then extended our tactics to create a campaign, promoting the usefulness of Terminal170.
ART DIRECTORS & COPYWRITERS: OLIVIA LAKE, ELYSE MARCINKOWSKI, FRANCINE SIEW, ANDREW FURCA