Pioneering the Trail (2017)
Switch Gears, Experience Life on a Schwinn (2016)
Schwinn isn't what it used to be, this brand needed a modern revival. It is a classic after all. For this campaign the goal was to sell the product to someone who otherwise wouldn't be buying it. The target- middle aged couch potatoes. I targeted them in 3 basic ways, print, radio, and tv.